UNIQUE, PROFITABLE, DYNAMIC: ORANGE COUNTY WEB DESIGN THAT TAKES YOUR BUSINESS TO THE TOP
The lines between the virtual and real worlds are no longer as clear as they once were. Every business and organization must have a strong online presence to be competitive. Gone are the days when a homemade website was enough to invite customers. Now, customers are savvy. They expect a dynamic experience rich with information. G3 Creative offers Orange County web design that does exactly that and more.
Captivate your target audience with a well-designed, thoughtful online presence. An excellent website cannot be haphazard; it must be mapped in advance with room to grow. Think of your website as a small city. It needs infrastructure, planning, and the ability to manage the needs of everyone who may visit. Online marketing requires looking at your business from every angle. The website user experience should be accessible to all.
Orange County web design is extremely competitive. There are thousands of businesses in Orange County alone, many vying for the same customers. If you want to stand out from your competitors, you must be able to create a website user experience that will keep them coming back time and again.
THE IMPORTANCE OF RESPONSIVE WEB DESIGN
A responsive website is vital. This allows users to quickly find the information they need, understand the language, and quickly move through the site. The fastest way to lose a potential customer is to have a poorly designed site. A page that has too many elements confusing the mind and slowing the speed of the user’s device is as detrimental as one that looks as though an amateur built it. For the best in Orange County web design, you should rely only on a company that has built its reputation on providing high-quality, responsive websites to its customers.
A website must work across multiple platforms, which is necessary at a time when phones, tablets, and desktops may visit sites. Responsive websites are designed with the knowledge that anyone could be trying to reach your page from anywhere. A mobile website is a must as more people are now using Smartphones to browse web pages than ever before.
A recent study found that 60 percent of internet access is mobile. Even more staggering, studies have shown that approximately 78 percent of online searches using a mobile device lead to a purchase. This is a full 10 percent higher than searches using desktops or tablets. Simply put, if your website is not easily viewable from a mobile device, you have little chance of being competitive in Orange County or beyond.
MEET AND EXCEED YOUR ONLINE MARKETING GOALS WITH G3 CREATIVE
G3 Creative has a long history of designing websites in Orange County. What we have learned in that time is that websites must be all things to all people at one time. Your site must have easily accessible information. It must be entertaining. It must be unique. Most of all, it must be easily found.
Google is, by far, the most used search engine, with 1.17 billion users. Research has shown that the number one position on Google pages receives about one-third of all traffic. The top six results get the majority of website traffic. The rest may get an occasional click, but if your site does not have a top ranking on Google, you will get very little out of it regardless of how well it is designed.
A beautiful, interactive website that is not search engine optimized remains unseen. G3 Creative marries both design and marketing elements to give you a top-ranked site that will pull in customers and keep them coming back for more. Our content is search engine optimized in a way that utilizes Google’s top-ranking factors. Take advantage of our knowledge and expertise so you can focus on all of the other vital decisions that keep your company running strong.
WHAT IS SEARCH ENGINE OPTIMIZATION?
As a business professional, you undoubtedly have repeatedly heard that Search Engine Optimization, or SEO, is essential for business success. However, you may not understand exactly what SEO is. Simply put, a search engine-optimized site inserts specific terms, known as keywords, naturally into the content of the site’s pages. These keywords are those terms that are most likely to be searched in Google or other search engines.
Determining the best keywords can be difficult. You must be well acquainted with your customers’ online habits. You must also compete with other websites, sometimes by the thousands or, if you have a worldwide base, hundreds of thousands. Luckily, professionals like those at G3 Creative have spent years working with SEO.
Recognizing important search terms is one thing; incorporating them into your content in a way that is inviting and readable is something else entirely. Search engine giants like Google have formulas that determine website rankings. G3 Creative understands Google analytics and uses it along with other SEO tools to create websites that rank well for keywords related to a specific industry.
KEEPING YOUR WEB DESIGN LOCAL
Businesses in Orange County have needs that are greater than most others. They must stand out from each other while also competing with the rest of the world online. Luckily, Orange County businesses also have an ace up their sleeves by working with a local business with a worldwide reach.
One of the biggest benefits of working with a web design company in Orange County is accessibility. A local business knows that we are always within arms’ reach. We can work together easily to get the site design that you desire. In addition, we are always available for updates, changes, and maintenance.
MORE THAN A WEBSITE, ONLINE MARKETING
Marketing online is not a one-dimensional prospect. You need to develop your brand in a way that keeps users coming back time and again. We will help your brand by constructing a website that is memorable and fresh. Your online presence will shine as visitors are repeatedly drawn in.
One way to get repeat traffic is through the use of a blog. G3 Creative can help design your blog using a platform that you can access even if your web knowledge is limited. Blogs are great tools for users because they add information about any topic you desire. You can add humor, solutions, or advertise sales. You can even use keyword optimization to promote your blog, bringing in even more consumers. Not comfortable with writing your own blog pieces? Don’t worry. G3 Creative can help with that as well.
Social media is one of the top ways consumers learn about new businesses. We can ensure that your new website can be shared across all platforms. Let your Facebook, Twitter, Instagram, and LinkedIn accounts work cohesively with your website when we design a custom logo that users will immediately recognize.
AN ONGOING PROCESS
Most websites require long-term care. You may have changes that need to take place on a monthly, weekly or even daily basis. We explore every avenue of the needs of our customers in Orange County so you won’t be caught off-guard by a website that stays static as your business grows.
GET TO KNOW YOUR NEW DESIGN TEAM
What you need out of a website design team is a group that will work with and for you. We offer you that and much more. Web design in Orange County is our business, but making sure our customers have the most dynamic, profitable websites is our goal. We offer unique designs from skilled graphic designers and web developers. We can design an original logo for your business or special event thanks to two seasoned art directors with over 25 years of agency experience separately. Our Google Ads team shows that we know exactly how to optimize your online marketing needs for Google searches. We combine traditional and mobile websites for a responsive experience at all levels.
We include responsive solutions to your website and keyword optimization, but the team at G3 Creative offers so much more. Not only do we want to be your Orange County web design team, but we also provide ongoing Search Engine Optimization Services (SEO) and Search Engine Marketing (SEM) services as well. Having a website that competes in your industry requires a dedicated team of professionals optimizing content and performance continuously.
There is no doubt that the influx of portable devices in recent years has changed all of our lives. So many new smartphones, tablets, and portable computers can be used as tablets. It’s a lot to take in.
You may be overwhelmed by what they do and how they affect the web. You may also be confused by the terminology: “responsive,” “click vs. touch,” “screen size,” etc. But what you may not know is that the website that you have, that’s been working for your business just fine for the last 5-10 years or even longer, is not going to cut it for this new wave of electronics.
Aside from understanding the new devices (you don’t really need to understand ALL of them, just the ones you use), there is a whole other world of website design and development that has changed because of these convenient devices that have come into our daily lives. The adoption rate of smartphones and tablets has rapidly increased. With that increase, the importance of mobile-friendly websites increases. This is where “Responsive Web Design” comes in. So what exactly does that mean?
Before the spread of these new mobile devices, web designers and developers had one primary challenge: to make sure that websites looked the same across all of the available browsers. Now, with so many devices available, web designers and developers have the challenge of laying out and coding websites so they provide an optimal viewing experience across a wide range of devices, from desktops to mobile phones. Optimal viewing experience means: ease of reading, navigation, look and feel to remain consistent, ease of use, business information readily and clearly available, minimum resizing and panning or scrolling, etc. The designer and developer should ensure that the website readjusts its elements and looks cohesive on a variety of devices. This eliminates the need for desktop and mobile websites like in the old days. Your “Responsive Website” would then be multi-use and be available across all devices.
So what are the advantages of having a “Responsive Web Design”?
1) Responsive sites are fluid. The content moves across any device once it is loaded. That means that you will see the same information on a desktop that you would on a tablet and also see it on a phone in a way that is easily legible and accessible.
2) Responsive sites are cost effective. Your site will be used across all devices, meaning you don’t have to have a “desktop version” and a “mobile version” anymore. One website costs less than two so the savings can be substantial.
3) It is recommended by Google. Google search engine loves responsive web design. Which means if you aren’t doing SEO then you will get a natural boost from google for having responsive. But if you are doing SEO then your efforts are enhanced by simply having a responsive web site.
4) Your user experience is great! Users are on the go more than ever now. Searching for items or visiting company websites while they are waiting at the doctor’s office or getting their oil changed on their car is not uncommon. Having a website that they can navigate easily and find information quickly not only makes their experience better but converts to new customers for you a lot quicker than it used to be possible. The happier they are with the ease of use of your site, the better it can be for you to get new clients and show off why your company is so great.
Contact us if you have any questions regarding Responsive Web Design, we would be happy to discuss your website needs!
Olloclip engaged G3 Creative to create the retail packaging design for the incredible olloclip 3-in-1 camera lens for the Apple iPhone. Fresh off a successful crowdfunding campaign on Kickstarter.com, olloclip was ready to go big. The packaging design challenge was to create a small carton that would communicate the unique features of the olloclip and display the product in a viewable, yet secure way. Of course, being an accessory for the iPhone, the packaging design needed to be visually appealing, elegant and high-tech. Also, worthy of display in the Apple Store and other retail stores such as Best Buy and Target.
Early in the creative process, we clearly needed to illustrate that the olloclip was three lenses in one. The three lenses are a Fisheye, Macro and a Wide-Angle. At first glance, the olloclip looks like two lenses, but the Macro lens is accessed by unscrewing the Wide-Angle lens. An obvious solution was to show image examples of each lens. However, the front of the carton was to small and we needed the space to showcase the product itself and show it in use on an iPhone. The solution was a unique set of icons that resemble photo lenses and define the product as being three unique lenses.
Making the olloclip viewable and accessible to the consumer was achieved by creating a custom plastic tray that formed around the product. This design displayed the olloclip through a die-cut window on the front of the carton. The plastic tray is designed to hold the product and insert cards and accessories securely in place. The insert card also doubles as a Fisheye image background behind the product.
The back of the packaging design allowed more space to showcase the three unique lenses. Showing examples of each lens in use along with the icons allows clear communication of the 3-in-1 concept. Also, showing the package contents with the olloclip Wide-Angle lens disconnected allows the consumer to see the three unique lenses.
The olloclip is now a huge success (over $70MM in sales) in the iPhone photography market. There are hundreds of positive reviews from tech leaders such as Engadget and MacWorld. olloclip received “Editors Pick!” by Wired Magazine. YouTube also has hundreds of reviews and “unboxing” videos of the olloclip as well. OC Metro recently named CEO Patrick O’Neill to its 23rd annual “Hot 25”, the hottest 25 people in Orange County.
G3 Creative continues to support olloclip with retail packaging design solutions. We created multi-lingual packaging designs for international markets. We even created a unique package specifically for the Poland market. G3 Creative has also created retail promotional displays for olloclip.
American Family Housing approached G3 Creative to create an event logo and marketing materials for its inaugural Summer festival. The event helps raise funds for their Homeless to Hope to Homes programs. First, the festival needed an identity and naming the event was the first task. It would be a Watermelon Festival, a Summer festival and a KCBS sanctioned professional BBQ competition. After numerous name submissions, AFH chose “Ribs, Pigs & Watermelons – Summer Festival & Pro BBQ Competition.” With the event now having a name, it was time to have some fun creating the festival event logo.
The festival needed a fun event logo in line with similar types of festivals. Other BBQ festivals we researched sometimes used a playful illustration of a cow or pig, so we thought this direction was great given the event’s name. Initial sketch ideas showed a pig and a cow in a watermelon patch but needed a unique spin. Half serious and half joking, we thought it would be fun if the bull was cooking sausage links and the pig was cooking a steak. The result was the BBQ dueling pig & bull illustration. The complete event logo soon came together with the addition of the watermelon illustration and colorful typography.
The initial drawings of the pig, bull and watermelon were pencil sketched, inked and scanned. Once in Adobe Photoshop, the image outlines were redrawn using a Wacom tablet. The final black outlines were brought into Adobe Illustrator and were live traced into vector art. All of the colorizing and typography were created in Adobe Illustrator for the final logo. Since it was all vector graphics, were able to use the event logo for large applications such as a 30-foot wide street banner, tuck-side advertising, banners and posters. Also, the Illustrator file allowed us to separate the file into eight Pantone® colors for the full-color T-shirt and a two-spot color option for printing on Pink T-shirts for the festival staff and volunteer crew.
All festival materials were well-branded with the event logo and support graphics. Additional items designed for the event by G3 Creative included postcards, flyers, posters, program, web banner ads, digital message boards, vehicle graphics, T-shirts, banner stands, booth signs, event passes, BBQ competition voting cards and game booth signs.
Need help with a custom logo for your event? Contact G3 Creative, and let’s discuss your event branding strategies.
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