Olloclip engaged G3 Creative to create the retail packaging design project for the incredible Olloclip 3-in-1 camera lens for the Apple iPhone. After a successful crowdfunding campaign on Kickstarter.com, Olloclip was ready to go big. The packaging design challenge was to create a small carton that would communicate the unique features of the Olloclip and display the product in a viewable yet secure way. Of course, being an accessory for the iPhone, the packaging design needed to be visually appealing, elegant and high-tech. Also, it is worthy of display in the Apple Store and other retail stores such as Best Buy and Target.
Early in the creative process, we needed to illustrate that the Olloclip was three lenses in one. The three lenses are a Fisheye, a Macro and a Wide-Angle. At first glance, the Olloclip looks like two lenses, but the Macro lens is accessed by unscrewing the Wide-Angle lens. An obvious solution was to show image examples of each lens. However, the front of the carton was too small, and we needed the space to showcase the product and show it in use on an iPhone. The solution was a unique set of icons resembling photo lenses, and the product was defined as three unique lenses.
Making the Olloclip viewable and accessible to the consumer was achieved by creating a custom plastic tray that formed around the product. This design displayed the Olloclip through a die-cut window on the front of the carton. The plastic tray holds the product and securely places cards and accessories. The insert card also doubles as a Fisheye image background behind the product.
The back of the packaging design allowed more space to showcase the three unique lenses. Showing examples of each lens in use and the icons allows clear communication of the 3-in-1 concept. Also, showing the package contents with the Olloclip Wide-Angle lens disconnected enables the consumer to see the three unique lenses.
The Olloclip is now a huge success (over $70MM in sales) in the iPhone photography market. There are hundreds of positive reviews from tech leaders such as Engadget and MacWorld. Olloclip received “Editors Pick!” by Wired Magazine. YouTube also has hundreds of reviews and “unboxing” videos of the Olloclip. OC Metro recently named CEO Patrick O’Neill to its 23rd annual “Hot 25”, the hottest 25 people in Orange County.
G3 Creative continues to support Olloclip with retail packaging design solutions. We created multi-lingual packaging designs for international markets. We even made a unique package specifically for the Polish market. G3 Creative has also developed retail promotional displays for Olloclip.
